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Cathie Marsh Institute for Social Research (CMI)

Social Media Data Analysis

Dates: 29 November 2019 & 29 May 2020

Time: 9:45am - 17:00pm

Instructor: Mike Thelwall

Level: Introductory 

Fee: £195 (£140 for those from educational, government and charitable institutions). 

CMI offers up to five subsidised places at a reduced rate of £60 per course day to research staff and students within Humanities at The University of Manchester. These places are awarded in order of application. 

Humanities PGR students at The University of Manchester can apply for a methods@manchester bursary to help cover their costs. All applications will be considered on a case-by-case basis and applicants will be required to provide a supporting statement from their supervisor.

Please click here to make a booking. If you are applying for a subsidised place, select the £60 University of Manchester option on the booking form. For queries about methods@manchester bursaries, contact methods@manchester.ac.uk (please note, you must have a confirmed place on the course before requesting a bursary application form). For any other queries about short courses, please contact cmi-shortcourses@manchester.ac.uk.

Please note: this is not guaranteed and is considered on a case by case basis. Please contact us for more information.

Outline

This course describes how to use free Windows software Mozdeh to gather tweets and to download comments on YouTube videos. The course will also describe simple and big data-style text analysis methods to gain insights into the meaning of the downloaded texts and to identify patterns within the data. Analysis methods will cover identifying topic, gender, time and sentiment differences in tweets or comments.

Objectives

You will learn to use the free Mozdeh Windows software to:

  • Learn how to gather social media texts from Twitter and YouTube.
  • Learn simple techniques for interrogating the downloaded texts to gain insights into topics of discussion.
  • Learn simple data mining techniques to identify trends and patterns in the data.
  • Learn about the limitations of social media data analysis.

Participants will learn to use the free Mozdeh software to:

  • Gather tweets from specified users or matching a set of keyword queries
  • Gather comments on one or more YouTube videos
  • Simple quantitative methods in Mozdeh, such as word frequency analysis, gender difference detection, sentiment analysis and time-series graphs.
  • Word frequency comparison methods in Mozdeh to data-mine patterns in the texts.

Prerequisites

Participants should have a basic familiarity with YouTube and Twitter, and be prepared to learn to use new software. Familiarity with Microsoft Windows is needed.

Recommended reading

  • Thelwall, M. (2018). Social media analytics for YouTube comments: Potential and limitations. International Journal of Social Research Methodology, 21(3), 303-316.
  • Thelwall, M. & Mas-Bleda, A. (2018). YouTube science channel video presenters and comments: Female-friendly or vestiges of sexism? Aslib Journal of Information Management, 70(1), 28-46.
  • Thelwall, M. & Cugelman, B. (2017). Monitoring Twitter strategies to discover resonating topics: the case of the UNDP. El Profesional de la Información, 26(4), 649-661.

About the instructor

Mike Thelwall is a professor of Data Science and head of the Statistical Cybermetrics Research Group at the University of Wolverhampton. He researching big data, webometrics, social media metrics, and sentiment analysis; developing quantitative web methods for Twitter, social networks, YouTube, and various types of link and impact metrics; conducting impact assessments for organisations, such as the UNDP.

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